Agency...................Pentagram
Creative Director........Michael Bierut
Photography..............Claudia Mandlik, Kevin Kunstadt
Collaborators............Jay Wegman, Tess McCann
Published................2018
The bold, new identity system reflects the intellectual and counterculture traditions in the historically Bohemian Village. Visual cues were taken from the rich graphic heritage of downtown New York––gig posters, ‘zines, handmade flyers––to evoke the days when Washington Square was the proving ground for a revolutionary American avant-garde. Overscale graphics bomb the polite campus architecture with a bit of downtown anarchy, and the brash look and feel carries through all the other elements, including the season brochure, printed on an impromptu, ‘zine-like newsprint.