Naomi Abel is a Design Director based in Los Angeles. With 10+ years of experience across a wide range of design disciplines, she specializes in branding & identity systems, typography, and art direction for photo and video.

Past work experience includes Apple, Buck, JKR, Pentagram, High Tide, Mother Design, and Wieden + Kennedy.

Available for freelance engagements, full-time opportunities or consultant partnerships.
 

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Goldilocks Cookware

Creative & Art Direction

A rebrand for Goldilocks built around a warm, human visual identity that reflects their mission to make cooking accessible to everyone. A simplified illustration of pots and pans speaks to the simple, high-quality cookware at the heart of the product line.

Product Photography: Mike Garten, Robert Bredvad
Lifestyle Photography: Eric Helgas