Internal Team............Alex Grossman, Yego Moravia, Dora Godfrey, Elena Cruz, Omar Almufti
Internal Collaborators............Strategy, Editorial, Human Interface, Product Design, Photography, Marketing, Social, Production
External Collaborators................Order
Published................2024
Our creative positioning formed around a key insight: word of mouth plays the largest role in podcast discovery. The world of podcasts is incredibly vast, with nuance, and this statistic illustrated the fact that listeners desire a guide. We paired Apple Podcasts’ existing industry insight and media legacy with its human curation to create our brand personality: trusted friend meets editorial expert. A welcoming pathway to easy immersion combined with an unparalleled expertise.
The core of the new visual identity takes its cues from the most recognizable Apple Podcasts graphic, unchanged since its inception: the purple icon. Not only does this symbol hold worldwide recognition, it also illustrates the legacy of Apple Podcasts and the community it fosters. We expanded the linear graphics of the icon’s radiating lines into a scalable system that includes on-product brand initiatives, social templates and Out of Home. To guide listener navigation and promote discovery, we created a color-based, category wayfinding system. Finally, we introduced original photography to celebrate creators through elevated, ownable visuals and build a human connection between listeners and the shows they love.