Client: Wabash College
Director: Michael Bierut
Firm: Pentagram

Photos: Samuel Bradley

Full rebrand of Wabash College, a small, liberal arts school located in Crawfordsville, Indiana. The identity system spanned from the art direction of original photography to revised admissions materials. All materials are grounded by a unique wordmark and graphic system which retains Wabash’s collegiate roots while referencing its unique sensibilities.