Type@Cooper Program
Instructors: Christian Schwartz & Berton Hasebe
Koresh is a typeface, in three weights, developed during the last two semesters of the Type@Cooper program. Inspired by infamous cults of the 60s and 70s, Koresh is a typeface that, like these groups’ radical idealogies, does not conform to what is considered “normal” or “rational”. In the case of Koresh, the contrast, which is normally found along the vertical stems of a letterform, is flipped to the horizontals; thus, a reverse contrast typeface. In lieu of a traditional specimen, a zine was created entitled “KoolAid” in collaboration with designer, Elizabeth Carey Smith.
Presented at the Type Director’s Club lecture on Craft & Originality.
