Naomi Abel is a Design Director based in Los Angeles. With 10+ years of experience across a wide range of design disciplines, she specializes in branding & identity systems, typography, and art direction for photo and video.

Past work experience includes Apple, Buck, JKR, Pentagram, High Tide, Mother Design, and Wieden + Kennedy.

Available for freelance engagements, full-time opportunities or consultant partnerships.
 

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Instrumentl
Art Direction & Design

A reimagined identity for Instrumentl, a category-leading nonprofit platform. “Amplified optimism” grounded the brand system that reflects the energy, ambition, and impact behind every win, big or small.

With Buck

Yahoo
Design Direction & Design

Motion/Video direction and subbrand development in conjuction with a brand refresh. Please contact for full case study.

With JKR

Get Dressed
Creative Direction & Design

A personal styling and closet curation service that makes getting dressed effortless.

On-Set Art Director: Gabriela Alford
Photographer: Anthony Tudisco


My Spectre Spoke to Me
Film & Creative Direction

A short film exploring the landscape and folkloric history of Iceland.

Full version with score

Co-Director/Editor: Dillon Hayes
Composer: Matthew Giordano

Apple Podcasts
Design & Art Direction

A cohesive visual system, anchored by its iconic symbol, distinguished Apple Podcasts’ voice on and off product.

Created at Apple with Yego Moravia, Dora Godfrey and Order

Illustration: Tiffany Pai

Hill Art Foundation

Design Direction, Signage & Publication Design

An identity system, inspired by the modular geometricity of the Peter Marino-designed structure, ensured the art always remains the focus.

Created at Pentagram with Michael Bierut

Photography: Claudia Mandlik, David Lopez
Web Design: For Office Use Only


Apple Originals

Design & Motion Direction

A partnership with the TV team to create a visual system and corresponding trailer for each Apple Original show.

Created at Apple with Dora Godfrey

Illustration: Order, Ricardo Santos, Guillem Casasus, Jun Cen, Chloe Scheffe, Joan Wong, Adam Maida, George Wylesol, Vartika Sharma
Motion: Sohyun Park, Jon Riedell, Shira Inbar


Goldilocks Cookware

Creative & Art Direction

A rebrand for Goldilocks built around a warm, human visual identity that reflects their mission to make cooking accessible to everyone. A simplified illustration of pots and pans speaks to the simple, high-quality cookware at the heart of the product line.

Product Photography: Mike Garten, Robert Bredvad
Lifestyle Photography: Eric Helgas


Adult Themes

Art Direction & Design

A cinematic world rich with hand-made collages and warm, fiery tones for El Michels Affair’s newest release.

Created at High Tide

Photography: Alex Bohn, Jake Jones


NYU Skirball Center for the Performing Arts

Design Direction, Publication Design & Signage

A bold, new identity system reflects the Skirball Center as a place “where uptown meets downtown,” and the counterculture traditions in the historically Bohemian Village. 

Created at Pentagram with Michael Bierut

Photography: Claudia Mandlik, Kevin Kunstadt