Naomi Abel is a Design Director based in Los Angeles. With 10+ years of experience across a wide range of design disciplines, she specializes in branding & identity systems, typography, and art direction for photo and video.

Past work experience includes Apple, Pentagram, High Tide, Mother Design, and Wieden + Kennedy.

Available for freelance engagements, full-time opportunities or consultant partnerships.
 

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Get Dressed
Creative Direction, Branding & Art Direction

A personal styling and closet curation service that makes getting dressed effortless.

On-Set Art Director: Gabriela Alford
Photographer: Anthony Tudisco


My Spectre Spoke to Me
Film Direction, Design & Art Direction

A short film exploring the landscape and folkloric history of Iceland.

Full version with score

Co-Director/Editor: Dillon Hayes
Composer: Matthew Giordano

Apple Podcasts
Creative Direction & Art Direction

A cohesive visual system, anchored by its iconic symbol, distinguishes Apple Podcasts’ voice on and off product.

Created at Apple with Yego Moravia, Dora Godfrey and Order

Illustration: Tiffany Pai

Hill Art Foundation

Creative Direction, Branding, Signage & Publication Design

An identity system, inspired by the modular geometricity of the Peter Marino-designed structure, ensures the art always remains the focus.

Created at Pentagram with Michael Bierut

Photography: Claudia Mandlik, David Lopez
Web Design: For Office Use Only


Apple Originals

Creative Direction & Motion Direction

A partnership with the TV team to create a visual system and corresponding trailer for each Apple Original show.

Created at Apple with Dora Godfrey

Illustration: Order, Ricardo Santos, Guillem Casasus, Jun Cen, Chloe Scheffe, Joan Wong, Adam Maida, George Wylesol, Vartika Sharma
Motion: Sohyun Park, Jon Riedell, Shira Inbar


Goldilocks Cookware

Creative Direction, Branding & Packaging

Bringing cooking to the masses through a distinctively human visual system. An abstracted illustration of pots and pans nods to the products at the core of Goldilocks’ line.

Product Photography: Mike Garten, Robert Bredvad
Lifestyle Photography: Eric Helgas


Adult Themes

Art Direction, Design & Packaging

A cinematic world rich with hand-made collages and warm, fiery tones for El Michels Affair’s newest release.

Created at High Tide

Photography: Alex Bohn, Jake Jones


NYU Skirball Center for the Performing Arts

Branding, Art Direction, Publication Design & Signage

A bold, new identity system reflects the Skirball Center as a place “where uptown meets downtown,” and the counterculture traditions in the historically Bohemian Village. 

Created at Pentagram with Michael Bierut

Photography: Claudia Mandlik, Kevin Kunstadt


Wabash College

Art Direction, Branding & Publication Design

Charismatic typography and uniqe, elevated photography refreshes Wabash’s brand story and captures its personality and singularity.

Created at Pentagram with Michael Bierut

Photography: Samuel Bradley


Target DWNTWN

Art Direction & Design 

A design system for the opening of Target’s first downdown Manhattan location that (literally) points downtown, paired with items and objects that speaks the language of everyday New Yorkers.

Created at Mother New York with Michael Ian Kaye