Naomi Abel is a Design Director based in Los Angeles. With 10+ years of experience across a wide range of design disciplines, she specializes in branding & identity systems, typography, and art direction for photo and video.
Past work experience includes Apple, Pentagram, High Tide, Mother Design, and Wieden + Kennedy.
Available for freelance engagements, full-time opportunities or consultant partnerships.
Email
IG
LI
Yahoo
Design Direction & Design
Motion/Video direction and subbrand development in conjuction with a brand refresh. Please contact for full case study.
With JKR
Get Dressed
Creative Direction & Design
A personal styling and closet curation service that makes getting dressed effortless.
On-Set Art Director: Gabriela Alford
Photographer: Anthony Tudisco
My Spectre Spoke to Me
Film & Creative Direction
A short film exploring the landscape and folkloric history of Iceland.
Full version with score
Co-Director/Editor: Dillon Hayes
Composer: Matthew Giordano
Apple Podcasts
Design & Art Direction
A cohesive visual system, anchored by its iconic symbol, distinguishes Apple Podcasts’ voice on and off product.
Created at Apple with Yego Moravia, Dora Godfrey and Order
Illustration: Tiffany Pai
Hill Art Foundation
Design Direction, Signage & Publication Design
An identity system, inspired by the modular geometricity of the Peter Marino-designed structure, ensures the art always remains the focus.
Created at Pentagram with Michael Bierut
Photography: Claudia Mandlik, David Lopez
Web Design: For Office Use Only
Apple Originals
Design & Motion Direction
A partnership with the TV
team to create a visual system and corresponding trailer for each Apple Original show.
Created at Apple with Dora Godfrey
Illustration: Order, Ricardo Santos, Guillem Casasus, Jun Cen, Chloe Scheffe, Joan Wong, Adam Maida, George Wylesol, Vartika Sharma
Motion: Sohyun Park, Jon Riedell, Shira Inbar
Goldilocks Cookware
Creative & Art Direction
Bringing cooking to the masses through a distinctively human visual system. An abstracted illustration of pots and pans nods to the products at the core of Goldilocks’ line.
Product Photography: Mike Garten, Robert Bredvad
Lifestyle Photography: Eric Helgas
Adult Themes
Art Direction & Design
A cinematic world rich with hand-made collages and warm, fiery tones for El Michels Affair’s newest release.
Created at High Tide
Photography: Alex Bohn, Jake Jones
NYU Skirball Center for the Performing Arts
Design Direction, Publication Design & Signage
A bold, new identity system reflects the Skirball Center as a place “where uptown meets downtown,” and the counterculture traditions in the historically Bohemian Village.
Created at Pentagram with Michael Bierut
Photography: Claudia Mandlik, Kevin Kunstadt
Wabash College
Art Direciton & Design
Charismatic typography and uniqe, elevated photography refreshes Wabash’s brand story and captures its personality and singularity.
Created at Pentagram with Michael Bierut
Photography: Samuel Bradley